La Red Más Grande

Tigo – The Network That Connects All of Guatemala

Tigo set out to show that it’s not just the largest network in Guatemala — it’s the one that connects everyone.

From gamers and athletes to students, executives, and everyday families, this campaign celebrated the diversity of Tigo’s users and how the brand is part of their daily lives. No matter who you are or what you do, Tigo keeps you connected — powering passions, work, play, and everything in between.

A vibrant, inclusive campaign that proves one thing: in Guatemala, we’re all connected through Tigo.