Filmography
Winline Heroes of the RPL
This was an exciting project that brought together two of my greatest passions: filmmaking and football.
Winline invited us to create a cinematic commercial to promote the Heroes of the RPL award, the ultimate recognition for the best football player of the season. Our concept turned this pursuit into an epic visual metaphor: players attempt to break through a towering monolith, knowing that inside lies the coveted trophy. A hidden treasure only the true hero can claim.
A celebration of strength, ambition, and glory. The stage is set. Let’s see who will rise and conquer the 2025 award.
A bold debut in Moscow.
This commercial marked my first shoot in the Russian capital — and what a way to start. In a world where everything is constantly shifting, t2 stands firm. This film brings to life their core promise: what’s yours stays yours. Unused minutes and data don’t vanish — they roll over, month after month, no exceptions, no surprises. A brand that respects your pace in a world that rarely does.
A Fresh Take for Halls Latin America
This commercial for Halls was an absolute blast to direct. The brand set out to recreate one of their global spots with a twist tailored for the Latin American audience. We captured the refreshing burst of trying a Halls — transforming an ordinary moment in a restaurant into a wild, unexpected ride, all the way to a snow-covered world… complete with playful penguins. Yes, really.
After closing time, Ana’s routine at a restaurant slips into a fantasy about her boss. The film plays with the line between imagined intimacy and real connection.
ING Romania – Unfollow Self:Hate
Unfollow Self:Hate was a bold and meaningful campaign from ING Romania that tackled an issue far too often left unspoken: mental health . The concept focused on how many people quietly wage war against themselves, choosing self-criticism over self-compassion.
What made this project truly stand out was the decision of a major bank like ING to speak directly to its younger audience — not with financial jargon, but with empathy and relevance. That level of awareness and responsibility immediately caught my attention.
As a director, I was drawn in by the powerful message , but also by the visual ambition behind it. The creative team referenced the raw, stylized aesthetic of HBO’s Euphoria — giving us a bold, emotional visual language to explore.
It was an inspiring project to bring to life — one that combined strong creative potential with a message that truly matters. We knew from the start we could deliver something special, and I’m proud of the result.
Tuenti – Fast, Bold, and Made for the Scroll Generation
Tuenti isn’t your typical telecom brand — it’s built to disrupt, and that spirit had to be reflected in every frame of this commercial. Known for its bold personality and millennial-first mindset, Tuenti demanded a language that was as fast, fresh, and digital as its audience.
My goal was to translate that into an engaging, fast-paced visual narrative , embracing the fragmented attention span of today’s viewers — and turning it into an advantage. Through a rhythm driven by digital culture, punchy editing, and eye-catching visuals, we created a spot that doesn’t just ask for your attention — it earns it.
Three reggaeton classics reimagined for Las Villa. Each film has its own visual language, moving from live action through anime-inspired animation to Renaissance-inspired imagery.
Coca-Cola – Museum Campaign (Latam Remake)
This project was a truly special opportunity. I had the honor of directing the Latin American remake of Coca-Cola’s iconic Museum Campaign , originally crafted by the brilliant Henry Scholfield .
This version was produced specifically for Ecuador , where local regulations require that any commercial aired in the country must be produced domestically. Coca-Cola entrusted us with adapting the global concept for a local audience — bringing in a cast and crew that authentically represents Ecuador, while preserving the charm and cinematic magic of the original.
A beautiful challenge, and a campaign filled with energy, emotion, and cultural pride. Pure magic, reimagined.
Coca-Cola – Christmas 2023: The Santas
This heartwarming holiday campaign was a special one. I had the pleasure of directing the Ecuadorian remake of Coca-Cola’s 2023 global Christmas film, originally directed by the incredible Traktor .
Due to local regulations in Ecuador , all commercials aired in the country must be produced locally. Coca-Cola entrusted us with adapting this beautiful story for the Ecuadorian audience — using Latin American talent and a local production team, while staying true to the spirit of the original film.
A magical shoot, full of warmth, joy, and festive spirit.
🎬 Watch the full making-of at the bottom of the page!
Level Up with Pin Pop
For this campaign, Pin Pop set out to introduce their new creative concept: “Sube de Nivel” — a playful message showing that with Pin Pop, things don’t just get better… they escalate.
We took a dull music class and flipped the script. One taste of Pin Pop and suddenly, the school auditorium turns into a full-blown concert experience — complete with lights, energy. A vibrant, candy-fueled journey from ordinary to unforgettable.
With the special of Francisca Estévez.
Tuenti – A Rabbit, Some Aliens, and Pure Disruption
Tuenti isn’t just another telecom brand — it’s built on disruption. Bold, irreverent, and proudly different, it’s a brand that doesn’t follow the rules, it rewrites them.
That’s exactly the spirit we captured in this campaign. We launched Tuenti’s iconic rabbit into the sky — just in time to be abducted by aliens. Next stop? The International Space Station , where the rabbit does what no astronaut has done before: teaches aliens how to party .
Surreal, fun, and completely on-brand — a true Tuenti adventure.
Nequi – Mother’s Day Favorite Son Campaign
For Mother’s Day, Nequi launched a heartfelt and humorous campaign around Remesas (remittances), inviting sons and daughters living abroad to send money home through the app — with the chance to win special prizes for their moms.
We had a lot of fun with this project, playfully challenging the age-old question: “Does mom actually have a favorite child?” A lighthearted take on family dynamics, and the little things that make moms smile — powered by tech, humor, and a whole lot of love.
Nequi – Your Money, Your Way
Nequi is launching its new savings account in Colombia with a clear message: your money should move the way you want it to. Whether you’re saving for a hobby, a business idea, or your next big trip — Nequi makes it easy, flexible, and 100% on your terms.
And now, with the launch of their Visa debit card , Nequi gives users even more freedom to access their savings anytime, anywhere. Simple, seamless, and built for the way Colombians live and dream.
Dairy Queen – Mmmmmagia
I had the incredible opportunity to travel to Mexico to direct this magical campaign for Dairy Queen , titled “Mmmmmagia” . The concept was simple and delicious: Dairy Queen’s iconic products don’t just taste amazing — they have the power to make the world around you feel more magical.
From the Blizzard to the classic ice cream cone and ice cream cake , we created three playful spots that show how each treat can instantly elevate an ordinary moment. With just one bite, you’re no longer stuck in the everyday — you’re transported from the city to the beach, or swept away to the excitement of an amusement park.
A campaign full of flavor, fantasy, and that unmistakable “Mmmmmagia” .
Tigo – Summer in Guatemala
I had the pleasure of returning to the stunning landscapes of Guatemala to direct this vibrant summer campaign for Tigo . The goal was to capture the spirit of the season and show how Tigo keeps everyone connected — no matter where the summer takes them.
This spot is all about sun, joy, forests, beaches, volcanoes, pools , and people making the most of every moment. A celebration of connection, warmth, and the simple pleasures of summer — powered by Tigo’s network.
Poli University – Education with Personality
This campaign for Poli University set out to challenge the conventional tone of academic advertising. Instead of focusing solely on degrees and classrooms, Poli wanted to highlight what truly sets them apart — their commitment to nurturing the unique interests and passions of each student.
The result was a bold, fresh take on educational communication — one that reflects the university’s modern approach to learning and its belief that education should adapt to the individual, not the other way around . A campaign as forward-thinking as the institution itself.
“Amor y Sal” is a song that basically talks about love stories in general, seeing how these are formed and eventually disappear, suddenly they emerge and then they are shipwrecked. The song talks about the frustration of realizing from the beginning that it wasn’t going to work out and that it always ends up falling apart halfway,” commented Las Villa in reference to the single.
The music video unfolds inside a moving train — a metaphor for life’s journey. Through a dreamlike lens, we travel across imaginary stations that represent the stages we go through, and the people we meet along the way.
“The video tells the story of this every day that is happening in parallel and happens to many people where we live in a constant movement and meet many people and learn different from many people, where we fall in love and fall out of love,” said Las Villa about the music video.
A poetic visual exploration of love, loss, and everything in between — set to the rhythm of life itself.
Directing my second music video for Las Villa was an absolute pleasure. It allowed me to explore more of the Latin American culture based on magic realism and the story behind how Las Villa could be transported from their living room into "The train of life," working along with the help of Mr. Wolf Studios for the colorization and VFX shots, and once again with two amazing artists such as Laura & Lucía Villa . It was terrific to work with such a talented crew.
Silencio
Manuela has just come to a painful realization: she’s been living her entire life locked inside a room — without ever knowing it. There was never a reason to leave. Inside, she had everything she thought she needed — her paintings, her sketches, her bed, her tape recorder… and her only friend.
But this friend holds a secret — they’re the only one who knows how to get in and out. And in that truth lies something darker: the person she trusts most is also the one keeping her confined.
A story about control, comfort, and the quiet prisons we sometimes mistake for home.
Silencio is a project that holds a special place in my heart — not just for the story we told, but for the process behind it. Unlike other projects where I stepped in solely as a director, this time I had the chance to write and produce as well.
That deeper involvement gave me a broader perspective on the craft and the industry as a whole. More importantly, it allowed me to build a stronger, more meaningful connection with the incredible team that brought it to life.
Nequi is expanding into El Salvador with a clear message: your money, your rules . Whether you’re saving for a hobby, building your next big idea, or planning a dream trip, Nequi gives you the freedom to move your money easily, securely, and on your own terms .
And now, with QR payments available at any establishment , you can pay instantly — whether it’s for something big or just an elote. There's no friction, no hassle — just full control in the palm of your hand.
Margarita Sensaciones – A Party of Flavors
To launch their new line of gourmet flavors , Margarita (Lay’s) invited us to craft a campaign that would resonate across Colombia, Argentina, Peru, and Chile .
For this spot, we set the scene with a sophisticated night among friends — an intimate gathering where conversation flows, jazz fills the air, and the perfect wine is paired with an equally refined snack: Margarita Sensaciones . This wasn’t just a commercial; it was a celebration of taste, mood, and the small pleasures that elevate any moment.
A soirée of flavor, music, and connection — designed to be savored.
Submarinos – A Flavorful Adventure in Anime
Submarinos , one of the most beloved brands among kids, wanted to launch their new cake flavor in a way that was just as fun and imaginative as their audience. The result? A playful anime-style campaign that brought the product to life like never before.
I had the opportunity to direct both the animated sequences and the live-action scenes , blending the two worlds into one energetic, candy-colored adventure. A truly fun and creative project that let us explore bold visual storytelling while capturing the spirit of the brand.
Banco del Pacífico – Say Yes to What You Love
Banco del Pacífico set out to inspire its clients to say yes — yes to the things that bring them joy, to the dreams they’ve been putting off, and to the experiences that make life memorable.
Whether it’s planning a long-awaited trip, treating yourself, gifting something meaningful, or hosting a special dinner — it’s all possible with Pacificard . This campaign is an invitation to live fully, to embrace spontaneity, and to celebrate life by simply saying yes .
Tuenti – Todo lo que no podías
With their bold new campaign “Todo lo que no podías” , Tuenti set out to challenge the limits imposed by traditional telecom providers. The message? All the things you’ve been told you can’t do with your phone plan — now you can.
This was a vibrant, high-energy project that perfectly captured Tuenti’s rebellious spirit and commitment to making life simpler and more accessible for its users. A fun, unapologetic celebration of breaking the rules and redefining what’s possible.
PepsiCo – Recarga2
We had a blast creating three energetic and playful spots for PepsiCo to launch their new promo, “Recarga2” . The concept? Even the unluckiest person wins.
With Recarga2 , every single pack came with a guaranteed prize — from extra mobile data to free products from Subway . It was all about turning everyday moments into small wins, and making sure no one walks away empty-handed. A fun, feel-good campaign where luck isn’t needed — just your favorite snack.
H2Oh! x Subway – A Chain Reaction of Flavor
This playful promo brought together two iconic brands — H2Oh! and Subway — in a fresh and unexpected way.
We used a Rube Goldberg machine to visually connect the refreshing spark of H2Oh! with the bold flavor of Subway, creating a chain reaction that was all about fun, freshness, and delicious satisfaction . A lighthearted concept, full of energy and movement — just like the brands themselves.
Advil Gripa Max – Meet Ropancio
To launch Advil’s new product, Gripa Max , the goal was clear: show that it’s made for strong colds and flus . But instead of following the usual formula for pharmaceutical ads, we had the chance to do something truly fun and unexpected.
We created Ropancio — a character buried in layers and layers of clothing, perfectly capturing that universal feeling of wanting to stay bundled up, hidden, and cozy when you’re sick. A literal walking pile of comfort.
What made this project especially exciting was that the client fully embraced the idea of personifying what it feels like to be sick . It gave us room to play, to connect with real insights in a playful way, and to bring something fresh to a category that rarely strays from the conventional.
And of course, once Advil Gripa Max kicks in, we delivered a satisfying visual gag — all those layers explode away , freeing the character underneath. A dynamic, expressive way to let the audience feel the relief that Advil Gripa Max brings, both physically and emotionally.
DePrati – A Christmas Made in Ecuador
One of Ecuador’s most iconic retailers, DePrati , invited us to create their Christmas campaign , and they wanted something truly unique — a celebration that felt festive, familiar, and deeply Ecuadorian.
To bring this vision to life, we created a magical blend of live action and 2D animated characters , featuring charming, culturally inspired figures like a spectacled bear , an iguana , and a gingerbread man . These weren’t your typical holiday mascots — they were full of personality, warmth, and national identity.
The result was a joyful, family-focused campaign that invited viewers to rediscover the magic of Christmas through storytelling, imagination, and togetherness — all with a distinctly Ecuadorian heart.
Nequi – Launching in Guatemala
Nequi continues its regional expansion with an exciting launch in Guatemala , bringing a bold message to users: your money, your rules .
To support the launch, we created three unique spots , each focused on a key feature of the app:
Your Money, Your Way – A film that shows how users can manage and use their money however they choose — whether it’s saving for a hobby, building a business, or planning their next big trip.
QR Payments – A fast-paced, dynamic spot highlighting how easy it is to pay with Nequi anywhere — from major retailers to your neighborhood Shucos. No friction, no hassle, just instant payments with a simple scan.
Remittances – A heartfelt piece inviting new users to receive money from abroad directly through the app, offering a smarter, more secure way to stay connected with family and loved ones.
With these three films, we captured the essence of Nequi’s promise: financial freedom, made simple .
Tuenti has always been a different kind of brand — bold, disruptive, and unapologetically unconventional in the telecom world.
For this campaign, we tapped into that energy by showing what it feels like to not be part of Tuenti. The story focuses on those left out — the ones who haven’t yet joined, watching from the sidelines as Tuenti users enjoy the brand’s newest promo.
A playful, unexpected take on FOMO, delivered with Tuenti’s signature irreverence.
Déjame is a song about fear — and the feeling of being trapped inside your own mind. To bring that idea to life, we created a visual metaphor, where the Peruvian artist Ania moves through the same room, over and over , caught in a psychological loop.
Each return to the room represents a different encounter with herself — moments of joy, sorrow, forgiveness, and vulnerability. The room becomes a symbolic space: her mind, her memory, her emotional battlefield. And after facing every version of herself, she always finds her way back — this time, lighter, having made peace with what once held her captive.
The video also plays with the lyric “Al revés” (“upside down”) — using visual twists to reflect the disorientation that comes with inner conflict. A room that flips, turns, and resets — just like the mind, until we finally learn to quiet it.
Ania – Yo y Tú
Peruvian artist Ania reached out to create something special for her track “Yo y Tú” , and we knew it had to feel both nostalgic and vibrant.
For this music video, I wanted to capture the spirit of classic music television shows — with the full band performing live on stage, surrounded by dancers in a playful, choreographed atmosphere. A retro-styled tribute with a contemporary pulse, bringing energy, elegance, and a touch of vintage glamour to the screen.
Asocodis – Use Energy Wisely
Asocodis , the association of energy distributors in Colombia, approached us with a clear goal: create a campaign to promote the responsible and legal electricity use nationwide.
While some safety tips might seem obvious, we wanted the message to be unmistakable — and memorable. So instead of a conventional approach, we chose to deliver it in a fun, visually creative way without losing the educational core.
We developed a faceless character and placed it in artistic, stylized sets that recreated common yet problematic electricity scenarios. This allowed us to simplify the narrative while making the visuals striking and relatable.
The result was a series of six short stories , each focusing on a different aspect of responsible energy use. They were all brought to life with a playful tone and a strong visual identity.
A fun and meaningful project with a powerful message behind it.
Mobil Perú – Moteros con Causa
Moteros con Causa is a powerful campaign created for Mobil Perú , where we set out to spotlight the spirit and resilience of the country’s motorcyclists. We searched for three real, inspirational stories from the community and transformed each one into a cinematic adaptation.
Each story was reimagined through a different film genre — Action , Animation/Drama , and Horror — and brought to life as short films that were then shown to bikers across Perú. The goal: to empower riders with stories that reflect their challenges, celebrate their courage, and remind them they’re not alone on the road.
Stories That Ride With You
This was a truly special project — one that gave motorcyclists in Perú the chance to see themselves reflected on the big screen.
Through relatable, real-life stories, we showed that their everyday journeys aren’t just routines — they’re powerful, meaningful, and even motivational. It was a celebration of their lives, their struggles, and their strength — a reminder that every ride can inspire.
El Corral – Cultura Hamburguesera
El Corral , Colombia’s most iconic burger brand, set out to celebrate what they proudly call their “Cultura Hamburguesera” — the belief that a truly great burger is an experience rooted in tradition, craftsmanship, and real ingredients .
This spot was all about honoring the art of the process : hand-cut vegetables, fresh, high-quality ingredients, and a step-by-step preparation that preserves the flavor and soul of every burger.
More than just a commercial, it’s a tribute to the culture behind the grill — and a visual reminder of why El Corral’s taste is unmistakably Colombian.
Rappi – Turbo Speed for Sports Season
For the height of the sports season, Rappi wanted a bold campaign to showcase the power of their new Turbo service — a delivery experience so fast, it feels almost superhuman.
To bring that idea to life, we drew inspiration from Quicksilver’s iconic speed effect , freezing the world in place while our delivery rider moves effortlessly through it — delivering snacks, drinks, and essentials in just minutes.
We created three high-energy films , each capturing how Rappi Turbo turns waiting time into game time, giving users the ultimate fast-delivery experience right when they need it most.
Bancolombia – Compatibles
Compatibles was a series of spots developed for Bancolombia , designed to introduce customers to the bank’s latest technologies — and show how seamlessly they fit into everyday life.
From simplifying transactions to improving digital experiences, each piece highlighted how these innovations weren’t just tools, but compatible solutions that made life easier, smarter, and more connected for every type of user.
Dairy Queen x Canelitas – The Perfect Match
Dairy Queen teamed up with one of Mexico’s most beloved brands, Canelitas , to launch a flavor collaboration that’s all about chemistry — the kind you can taste.
To bring this delicious duo to life, we told the story of a couple who fall in love at first sight: he’s a Blizzard , cool and smooth; she’s Canelitas , sweet, spiced, and unforgettable. He’s instantly enchanted. Together, they’re pure joy — just like the feeling you get when you try the new Blizzard with Canelitas .
A playful, romantic take on a flavor pairing that was simply meant to be.
Dairy Queen – Blizzard Fest
Dairy Queen is turning up the flavor with the launch of Blizzard Fest — a celebration of new, exciting Blizzard varieties that feel like a party in every bite.
For this campaign, we imagined what would happen if stepping into a Dairy Queen store was like stepping into a festival. The moment you try a Blizzard, you’re transported — lights, music, dancing, and pure joy. Because when flavor hits this hard, it deserves a party of its own.
Por el Planeta Reciclo – When Rivals Unite for the Planet
In a historic move, the two biggest competitors in Colombia’s soda industry — Coca-Cola and Postobón — came together for a cause far greater than competition: recycling .
Under the joint campaign “Por el Planeta Reciclo” , both brands set aside their rivalry to encourage Colombians to recycle for the good of the planet. The message was powerful: if two fierce competitors can unite for a common purpose, so can all of us.
This campaign served as a reminder that the planet belongs to all of us , and caring for it is a responsibility we share — no matter who we are or where we stand. A meaningful collaboration with a message that truly matters.
Ritz – Vive la Previa con Ritz
To celebrate Copa América , Ritz launched “Vive la Previa con Ritz” — a campaign that invited fans to start the celebration even before the first whistle. The idea? Turn every pre-game gathering into a true event, with Ritz at the center of the fun.
Whether at a family get-together or hanging out with friends, Ritz encouraged people across Colombia, Ecuador, and Perú to enjoy the moments leading up to the match — turning houses into hubs of excitement, flavor, and football fever.
And the best part? It wasn’t just about snacking — it was about winning . With special codes inside Ritz packages, fans had the chance to win a full living room makeover , transforming their space into the ultimate pre-game fun center .
Because great matches start with great moments — and Ritz made sure to be part of both.
Tigo – More Data, More Moments
Tigo wanted to show its users that with their service, your data lasts longer — letting you stay connected through every part of your day.
With a playful tone, vibrant choreography, and fantastical locations , we created a fun, energetic spot that highlights how Tigo keeps up with your life. Whether you’re watching football, hitting the gym, heading back to class, or just enjoying the moment, Tigo goes with you — making sure your data doesn’t run out when you need it most.
A bold and dynamic campaign that proved staying connected can be as fun as it is seamless.
Tigo – La Mejor Señal en Toda Guate
Tigo set out to prove that they offer the best signal across all of Guatemala — from coast to mountain, city to small town.
With this campaign, we showcased how no matter where you are , Tigo keeps you connected with the strongest, most reliable coverage in the country. Whether you’re streaming on the beach, navigating the highlands, or video-calling from a remote village — Tigo has you covered .
A bold statement, backed by nationwide reach.
Tigo – The Network That Connects All of Guatemala
Tigo set out to show that it’s not just the largest network in Guatemala — it’s the one that connects everyone .
From gamers and athletes to students, executives, and everyday families, this campaign celebrated the diversity of Tigo’s users and how the brand is part of their daily lives. No matter who you are or what you do, Tigo keeps you connected — powering passions, work, play, and everything in between.
A vibrant, inclusive campaign that proves one thing: in Guatemala, we’re all connected through Tigo .
Doritos – Universitubers
Doritos set out to create something bold and unexpected: the first-ever university for YouTubers . Under the campaign name “Universitubers” , the brand brought together some of Colombia’s most popular content creators to serve as mentors and judges in the search for the next big digital star.
This campaign wasn’t just about snacks — it was about empowering a new generation of creators , giving them a platform to chase their dreams with the same boldness Doritos stands for.
A fun, high-energy commercial and promo that invited people to enjoy Doritos while reaching for something bigger — because sometimes, your next big break starts with a bag of chips.
Galletas Príncipe – Bigger, Bolder, Better
As Galletas Príncipe made its debut in Ecuador, the challenge was clear: stand out in a crowded market and show why this cookie was different.
The campaign needed to feel bold, fun, and confident — highlighting what truly sets Príncipe apart: a bigger size, more cream between the cookies, and more flavor in every bite . In a world full of options, this was a chance to make a deliciously memorable first impression.
Éxito – Cuponmanía
Éxito , Colombia’s largest retailer, launched “Cuponmanía” , a campaign inspired by the passion of football fandom — but this time, the team everyone was cheering for was Éxito itself, delivering unbeatable coupons and savings to its customers.
To bring that energy to life, we recreated the spirit of a hardcore stadium crowd , complete with chants, excitement, and all the emotion of match day — only now, the goal was scoring big at the checkout.
And to make it even more iconic, we had the honor of featuring Javier Fernández , “El Cantante del Gol” , one of Colombia’s most legendary football commentators, as the voice of the campaign.
Because with Cuponmanía, every Éxito customer is part of the winning team.
Seguros Bolívar – Always There When It Matters
Seguros Bolívar wanted to remind their clients of one important promise: no matter what happens — to you, your car, or in the event of an accident — they’ll always be there to respond .
To bring this message to life, we produced a series of 12 beautifully crafted videos , each set in a charming, handcrafted papercraft-style world . Through these maquettes, we recreated everyday situations and unexpected moments, illustrating the peace of mind that comes with knowing Seguros Bolívar has your back.
A visually unique and emotionally reassuring campaign that turned protection into storytelling — twelve times over.
Netflix – You Season 4 Promo (Colombia)
For the launch of the second part of You ’s fourth season, we had the exciting task of creating the Colombian promo for Netflix’s acclaimed psychological thriller.
We collaborated with two beloved Colombian personalities — Alejandro Riaño (as Juanpis González) and Marcela García ( Mache ) — and recreated one of the iconic pub settings from the series to stage a fictional encounter between each of them and the show’s mysterious lead, Joe Goldberg (Jonathan in this version).
The promo was released in two parts :
Part one features Mache in a tense, funny exchange with Joe, while part two brings Juanpis face-to-face with him in a sharp and comedic twist. A local spin on global intrigue — crafted for Colombian fans of the series.
Netflix – La Casa de Papel Season 5 Promo
I had the incredible opportunity to direct the promo for the fifth and final season of Netflix’s La Casa de Papel . Inspired by the character codenamed “Bogotá” , we brought the story home — setting the narrative in the heart of Colombia’s capital .
In this piece, we revealed that all the stolen gold had been melted down to create a powerful tribute: a statue symbolizing the unforgettable love between Bogotá and Nairobi . A story of rebellion, passion, and memory — reimagined as a final gesture of devotion.
Thank you, Netflix, for trusting me with such an iconic moment from such a legendary series.
Postobón – Optimismo
With their campaign “Optimismo” , Postobón set out to remind us that even in the most difficult moments, there’s always a brighter side.
We explored how something as painful as a heartbreak can lead to growth, beauty, and unexpected new beginnings. Because life, in all its ups and downs, continues to surprise us — and optimism is what helps us move forward.
A heartfelt and uplifting campaign that reflects the spirit of a brand that always chooses to see the glass half full.
Movistar Ecuador – You Own Your Time
Movistar Ecuador launched a campaign to highlight a powerful message: their clients are the true owners of their time . With Movistar, users have the freedom to decide how and when to use their minutes and data — on their own terms.
This was a fantastic opportunity to showcase the diversity of Movistar’s clients — from students and professionals to creatives — and how, no matter who they are or what they do, they’re all connected by the same empowering network.
A campaign that celebrates freedom, individuality, and the power of choice .
Bancolombia – A Season for Everyone
Bancolombia wanted to remind us that this season belongs to everyone — no matter where you are in life. Whether you’re just starting out, growing your family, chasing dreams, or planning your future, Bancolombia has the tools, support, and services to guide you every step of the way .
This campaign was about celebrating those meaningful moments and recognizing Bancolombia as the trusted ally helping people create the best experiences of their lives.
