Sorry, Soy Tuenti

Tuenti – Fast, Bold, and Made for the Scroll Generation

Tuenti isn’t your typical telecom brand — it’s built to disrupt, and that spirit had to be reflected in every frame of this commercial. Known for its bold personality and millennial-first mindset, Tuenti demanded a language that was as fast, fresh, and digital as its audience.

My goal was to translate that into an engaging, fast-paced visual narrative, embracing the fragmented attention span of today’s viewers — and turning it into an advantage. Through a rhythm driven by digital culture, punchy editing, and eye-catching visuals, we created a spot that doesn’t just ask for your attention — it earns it.