Sorry, Soy Tuenti

Tuenti is a very different brand when it comes to the telephone services category. It’s been the flagship on what disruptive means, and I had to honor this mentality through the language that was going to be used during the commercial. Tuenti is a brand made for millennials; the use of the digital language was imperative to keep an engaging and fast-paced edit so that in a world where the amount of information has affected the attention span of people, it could now be used in favor of our commercial to keep the audience wanting to keep watching the ad, make it so visually attractive, that you want to keep watching.