Tranquilo, nosotros respondemos
Seguros Bolívar
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ClientSeguros Bolívar
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Year2018
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Directed ByDiego Ante
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Production CompanyFlare BBDO
The Story
Seguros Bolívar – Always There When It Matters
Seguros Bolívar wanted to remind their clients of one important promise: no matter what happens — to you, your car, or in the event of an accident — they’ll always be there to respond.
To bring this message to life, we produced a series of 12 beautifully crafted videos, each set in a charming, handcrafted papercraft-style world. Through these maquettes, we recreated everyday situations and unexpected moments, illustrating the peace of mind that comes with knowing Seguros Bolívar has your back.
A visually unique and emotionally reassuring campaign that turned protection into storytelling — twelve times over.
What to do if you're ever robbed?
What to do if you’re in an accident and someone is injured?
What to do if there’s a fire in your home?
What to do if you need roadside assistance?
What to do if you cause damage to a neighbor?
What to do if your car is damaged by heavy rain?
What to do if you’re in a car accident?
What to do if an electrical failure damages your appliances?
What to do in case of an earthquake?
What to do if your home needs a renovation?
What to do if a pipe bursts in your home?
What to do if you need a designated driver?
The Team
🇨🇴
2018 🐺🎥
Client: Seguros Bolívar
Creative Agency: Proximity BBDO
Director: Diego Ante
EP: Adriana Dolmen
DOP: David Curto
Art Director & Maquettiste: Isa Espinal
Maquettiste: Yesid Melendro
VFX Supervisor: Felipe Lugo
