Vive la Previa
con Ritz

Ritz – Vive la Previa con Ritz

To celebrate Copa América, Ritz launched “Vive la Previa con Ritz” — a campaign that invited fans to start the celebration even before the first whistle. The idea? Turn every pre-game gathering into a true event, with Ritz at the center of the fun.

Whether at a family get-together or hanging out with friends, Ritz encouraged people across Colombia, Ecuador, and Perú to enjoy the moments leading up to the match — turning houses into hubs of excitement, flavor, and football fever.

And the best part? It wasn’t just about snacking — it was about winning. With special codes inside Ritz packages, fans had the chance to win a full living room makeover, transforming their space into the ultimate pre-game fun center.

Because great matches start with great moments — and Ritz made sure to be part of both.