Optimismo

Postobón – Optimismo

With their campaign “Optimismo”, Postobón set out to remind us that even in the most difficult moments, there’s always a brighter side.

We explored how something as painful as a heartbreak can lead to growth, beauty, and unexpected new beginnings. Because life, in all its ups and downs, continues to surprise us — and optimism is what helps us move forward.

A heartfelt and uplifting campaign that reflects the spirit of a brand that always chooses to see the glass half full.