Por El Planeta Reciclo

Por el Planeta Reciclo – When Rivals Unite for the Planet

In a historic move, the two biggest competitors in Colombia’s soda industry — Coca-Cola and Postobón — came together for a cause far greater than competition: recycling.

Under the joint campaign “Por el Planeta Reciclo”, both brands set aside their rivalry to encourage Colombians to recycle for the good of the planet. The message was powerful: if two fierce competitors can unite for a common purpose, so can all of us.

This campaign served as a reminder that the planet belongs to all of us, and caring for it is a responsibility we share — no matter who we are or where we stand. A meaningful collaboration with a message that truly matters.