The Story

Poli University – Education with Personality

This campaign for Poli University set out to challenge the conventional tone of academic advertising. Instead of focusing solely on degrees and classrooms, Poli wanted to highlight what truly sets them apart — their commitment to nurturing the unique interests and passions of each student.

The result was a bold, fresh take on educational communication — one that reflects the university’s modern approach to learning and its belief that education should adapt to the individual, not the other way around. A campaign as forward-thinking as the institution itself.

The Team

🇨🇴
2018 🐺🎥

Client: Poli
Creative Agency: Sancho BBDO

ProdCo: Flare BBDO
Director: Diego Ante
EP: Daniela Cortés
PM: Senti2 Comerciales

DOP: Santiago Otoya
1st AD: Juliana Florez
Preditor: Miguel Orjuela
Art Director: Rafael Ortíz
Wardrobe: Motuk

Editor: Rafael Araoz
Compositor & Animator: Javier Fabregas
Music & Sound Design: Alexis Ledesma
Colorist: Mr. Wolf Studio
Talent: Tatiana Macea, Laura Ramírez & Felipe Jaramillo