The Story

Level Up with Pin Pop

For this campaign, Pin Pop set out to introduce their new creative concept: “Sube de Nivel” — a playful message showing that with Pin Pop, things don’t just get better… they escalate.

We took a dull music class and flipped the script. One taste of Pin Pop and suddenly, the school auditorium turns into a full-blown concert experience — complete with lights, energy. A vibrant, candy-fueled journey from ordinary to unforgettable.

With the special of Francisca Estévez.

The Team

Pin Pop 🇨🇴 | Sube de Nivel
2025 🐺🎥

Client: Pin Pop
Creative Agency: McCann Colombia
Talent: Francisca Estévez

ProdCo: Hachede
Director: Diego Ante
EP: Carolina Rivillas
PM: Love Producciones

DOP: Santiago Jaimes
1st AD: Julián Montenegro
Art Director: Henver Sarmiento
Wardrobe: La Bonita
Casting: Hunter Models

Edit: Mr. Wolf
Color: Sísifo
VFX Supervisor: Mr. Wolf Studio
VFX: Invisible Work
Music & Sound: GiraffAudio