Recarga2

PepsiCo – Recarga2

We had a blast creating three energetic and playful spots for PepsiCo to launch their new promo, “Recarga2”. The concept? Even the unluckiest person wins.

With Recarga2, every single pack came with a guaranteed prize — from extra mobile data to free products from Subway. It was all about turning everyday moments into small wins, and making sure no one walks away empty-handed. A fun, feel-good campaign where luck isn’t needed — just your favorite snack.