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Nequi – Mother’s Day Favorite Son Campaign

For Mother’s Day, Nequi launched a heartfelt and humorous campaign around Remesas (remittances), inviting sons and daughters living abroad to send money home through the app — with the chance to win special prizes for their moms.

We had a lot of fun with this project, playfully challenging the age-old question: “Does mom actually have a favorite child?” A lighthearted take on family dynamics, and the little things that make moms smile — powered by tech, humor, and a whole lot of love.