Lanzamiento Guatemala

Nequi – Launching in Guatemala

Nequi continues its regional expansion with an exciting launch in Guatemala, bringing a bold message to users: your money, your rules.

To support the launch, we created three unique spots, each focused on a key feature of the app:

1. Your Money, Your Way – A film that shows how users can manage and use their money however they choose — whether it’s saving for a hobby, building a business, or planning their next big trip.

2. QR Payments – A fast-paced, dynamic spot highlighting how easy it is to pay with Nequi anywhere — from major retailers to your neighborhood Shucos. No friction, no hassle, just instant payments with a simple scan.

3. Remittances – A heartfelt piece inviting new users to receive money from abroad directly through the app, offering a smarter, more secure way to stay connected with family and loved ones.

With these three films, we captured the essence of Nequi’s promise: financial freedom, made simple.