Moteros Con Causa
-
ClientMobil
-
Year2019
-
Directed ByDiego Ante & Felipe Rueda
-
Production CompanyFlare BBDO
The Story
Mobil Perú – Moteros con Causa
Moteros con Causa is a powerful campaign created for Mobil Perú, where we set out to spotlight the spirit and resilience of the country’s motorcyclists. We searched for three real, inspirational stories from the community and transformed each one into a cinematic adaptation.
Each story was reimagined through a different film genre — Action, Animation/Drama, and Horror — and brought to life as short films that were then shown to bikers across Perú. The goal: to empower riders with stories that reflect their challenges, celebrate their courage, and remind them they’re not alone on the road.
Action
La Hiena
Animation / Drama
María a Toda Máquina
Horror
Ruta 66
The Team
🇵🇪
2019 🐺🎥
Client: Mobil
Creative Agency: Sancho BBDO
ProdCo: Flare BBDO
Director: Diego Ante & Felipe Rueda
EP: Paula Patiño
PM: Shoot Perú
DOP: Fergan Chávez Ferrer
1st AD: Guido Antonio
Art Director: Rafael Polar
EP Post: Gloria Barrera
VFX Supervisor & Editor: Juan Vergara
Screenwriter: César Poveda
Sound Design: Daniel Montes
Color Grading: Mr. Wolf Studio
Animation Director & Rigger: Felipe Lugo
Illustrator: Helver Asbeth
Animators: Nicolás Nariño, Gerardo Carvajalino, Julián Méndez, Gerard González, Alejo Jaramillo, Felipe Lugo, Fermín Mullet
Creative Team: Diego Forero, Javier Ducuara, Diego For, Juan Cárdenas, María Marmolejo, Luisa Romero, Iván Echeverri, Andrés Palomino, Joan Gaspar, Diego Esteban Berdugo, Emilio Ruiz, Esteban Márquez, Julián Cuevas.
Afterwords
Stories That Ride With You
This was a truly special project — one that gave motorcyclists in Perú the chance to see themselves reflected on the big screen.
Through relatable, real-life stories, we showed that their everyday journeys aren’t just routines — they’re powerful, meaningful, and even motivational. It was a celebration of their lives, their struggles, and their strength — a reminder that every ride can inspire.
