Cuponmanía

Éxito – Cuponmanía

Éxito, Colombia’s largest retailer, launched “Cuponmanía”, a campaign inspired by the passion of football fandom — but this time, the team everyone was cheering for was Éxito itself, delivering unbeatable coupons and savings to its customers.

To bring that energy to life, we recreated the spirit of a hardcore stadium crowd, complete with chants, excitement, and all the emotion of match day — only now, the goal was scoring big at the checkout.

And to make it even more iconic, we had the honor of featuring Javier Fernández, “El Cantante del Gol”, one of Colombia’s most legendary football commentators, as the voice of the campaign.

Because with Cuponmanía, every Éxito customer is part of the winning team.