The Story

El Corral – Cultura Hamburguesera

El Corral, Colombia’s most iconic burger brand, set out to celebrate what they proudly call their “Cultura Hamburguesera” — the belief that a truly great burger is an experience rooted in tradition, craftsmanship, and real ingredients.

This spot was all about honoring the art of the process: hand-cut vegetables, fresh, high-quality ingredients, and a step-by-step preparation that preserves the flavor and soul of every burger.

More than just a commercial, it’s a tribute to the culture behind the grill — and a visual reminder of why El Corral’s taste is unmistakably Colombian.

The Team

🇨🇴
2018 🐺🎥

Client: El Corral
Creative Agency: Sancho BBDO

ProdCo: Flare BBDO
Director: Diego Ante
EP: Paula Patiño
PM: Buena Onda

DOP: Carlos Andrés (Tano)
1st AD: Miguel Orjuela
Stills: Pocho Giraldo

Color Grading: Crayola Films