Mmmmagia
Dairy Queen
-
ClientDairy Queen
-
Year2024
-
Directed ByDiego Ante
-
Production Company:Unlimited Films
The Story
Dairy Queen – Mmmmmagia
I had the incredible opportunity to travel to Mexico to direct this magical campaign for Dairy Queen, titled “Mmmmmagia”. The concept was simple and delicious: Dairy Queen’s iconic products don’t just taste amazing — they have the power to make the world around you feel more magical.
From the Blizzard to the classic ice cream cone and ice cream cake, we created three playful spots that show how each treat can instantly elevate an ordinary moment. With just one bite, you’re no longer stuck in the everyday — you’re transported from the city to the beach, or swept away to the excitement of an amusement park.
A campaign full of flavor, fantasy, and that unmistakable “Mmmmmagia”.
Mmmmagia
Ice Cream Cone
Blizzard
The Team
Dairy Queen 🇲🇽 | Mmmmagia
2024 🐺🎥
Client: Dairy Queen Mexico
Creative Agency: República Urbana
ProdCo: Unlimited Films
Director: Diego Ante
EP: Jorge González
P: Vastian Mora
Account Executive: Alex González
PM: Anggie Suárez
PA: Karina Murguía, Alexis Valdés & Ómar Valdéz
DOP: Gerry Guerra
1st AD: Juls Bobadilla
2nd AD: Mucel
Art Director: Mariana Santana
Wardrobe: Lilia Hernández
Wardrobe Coordinator: Romi
Wardrobe Assistant: Ale Hernández
Product: Gianna D’Angelo
Makeup: Sonia Gómez (Chona)
Gaffer: Aldo Márquez
1st AC: Annis Duhart
Edit & Color: Sísifo
VFX Supervisor: Mr. Wolf Studio
VFX: Invisible Work
Music & Sound: Sealtiel
Talent: Sofía Cervantes, María López, André Pay, Aria Gómez, Samuel Rincón, Camila Velásquez, Leo Manjarrez, André, Cristian, Elida Silva & Omar Pacheco
