Universitubers

Doritos – Universitubers

Doritos set out to create something bold and unexpected: the first-ever university for YouTubers. Under the campaign name “Universitubers”, the brand brought together some of Colombia’s most popular content creators to serve as mentors and judges in the search for the next big digital star.

This campaign wasn’t just about snacks — it was about empowering a new generation of creators, giving them a platform to chase their dreams with the same boldness Doritos stands for.

A fun, high-energy commercial and promo that invited people to enjoy Doritos while reaching for something bigger — because sometimes, your next big break starts with a bag of chips.