Navidad 2023

DePrati – A Christmas Made in Ecuador

One of Ecuador’s most iconic retailers, DePrati, invited us to create their Christmas campaign, and they wanted something truly unique — a celebration that felt festive, familiar, and deeply Ecuadorian.

To bring this vision to life, we created a magical blend of live action and 2D animated characters, featuring charming, culturally inspired figures like a spectacled bear, an iguana, and a gingerbread man. These weren’t your typical holiday mascots — they were full of personality, warmth, and national identity.

The result was a joyful, family-focused campaign that invited viewers to rediscover the magic of Christmas through storytelling, imagination, and togetherness — all with a distinctly Ecuadorian heart.