The Santas

Coca-Cola – Christmas 2023: The Santas

This heartwarming holiday campaign was a special one. I had the pleasure of directing the Ecuadorian remake of Coca-Cola’s 2023 global Christmas film, originally directed by the incredible Traktor.

Due to local regulations in Ecuador, all commercials aired in the country must be produced locally. Coca-Cola entrusted us with adapting this beautiful story for the Ecuadorian audience — using Latin American talent and a local production team, while staying true to the spirit of the original film.

A magical shoot, full of warmth, joy, and festive spirit.

🎬 Watch the full making-of at the bottom of the page!