Real Magic

Coca-Cola – Museum Campaign (Latam Remake)

This project was a truly special opportunity. I had the honor of directing the Latin American remake of Coca-Cola’s iconic Museum Campaign, originally crafted by the brilliant Henry Scholfield.

This version was produced specifically for Ecuador, where local regulations require that any commercial aired in the country must be produced domestically. Coca-Cola entrusted us with adapting the global concept for a local audience — bringing in a cast and crew that authentically represents Ecuador, while preserving the charm and cinematic magic of the original.

A beautiful challenge, and a campaign filled with energy, emotion, and cultural pride. Pure magic, reimagined.