Cabrea

Tuenti has always been a different kind of brand — bold, disruptive, and unapologetically unconventional in the telecom world.

For this campaign, we tapped into that energy by showing what it feels like to not be part of Tuenti. The story focuses on those left out — the ones who haven’t yet joined, watching from the sidelines as Tuenti users enjoy the brand’s newest promo.

A playful, unexpected take on FOMO, delivered with Tuenti’s signature irreverence.