Uso de la Energía

Asocodis – Use Energy Wisely

Asocodis, the association of energy distributors in Colombia, approached us with a clear goal: create a campaign to promote the responsible and legal electricity use nationwide.

While some safety tips might seem obvious, we wanted the message to be unmistakable — and memorable. So instead of a conventional approach, we chose to deliver it in a fun, visually creative way without losing the educational core.

We developed a faceless character and placed it in artistic, stylized sets that recreated common yet problematic electricity scenarios. This allowed us to simplify the narrative while making the visuals striking and relatable.

The result was a series of six short stories, each focusing on a different aspect of responsible energy use. They were all brought to life with a playful tone and a strong visual identity.

A fun and meaningful project with a powerful message behind it.