Coca-Cola & Postobón / Commercial / 2019
Por El Planeta Reciclo
More About This Project
Por el Planeta Reciclo – When Rivals Unite for the Planet
In a historic move, the two biggest competitors in Colombia’s soda industry — Coca-Cola and Postobón — came together for a cause far greater than competition: recycling .
Under the joint campaign “Por el Planeta Reciclo” , both brands set aside their rivalry to encourage Colombians to recycle for the good of the planet. The message was powerful: if two fierce competitors can unite for a common purpose, so can all of us.
This campaign served as a reminder that the planet belongs to all of us , and caring for it is a responsibility we share — no matter who we are or where we stand. A meaningful collaboration with a message that truly matters.
Credits
Directed by Diego Ante
- Client
- Coca-Cola & Postobón
- Creative Agency
- Sancho BBDO
- ProdCo
- Flare BBDO
- EP
- Paula Patiño
- PM
- Senti2 Comerciales
- DOP
- Juan Salgado
- 1st AD
- Daniel Jiménez
- Art Director
- Rafael Ortíz
- Post Supervisor
- Juan Vergara
- Colorist
- Mr. Wolf Studio
- Music
- Juan Fernando Fonseca
- Sound Design
- Daniel Montes