Doritos | Pepsico / Commercial / 2018

Universitubers

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Film 01

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Film 02

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More About This Project

Doritos – Universitubers

Doritos set out to create something bold and unexpected: the first-ever university for YouTubers . Under the campaign name “Universitubers” , the brand brought together some of Colombia’s most popular content creators to serve as mentors and judges in the search for the next big digital star.

This campaign wasn’t just about snacks — it was about empowering a new generation of creators , giving them a platform to chase their dreams with the same boldness Doritos stands for.

A fun, high-energy commercial and promo that invited people to enjoy Doritos while reaching for something bigger — because sometimes, your next big break starts with a bag of chips.

Credits

Directed by Diego Ante

Client
Doritos | Pepsico
Creative Agency
Sancho BBDO
ProdCo
Flare BBDO
EP
Daniela Cortés
PM
Otro Level Producciones
DOP
Cristhian Mendoza
1st AD
Miguel Orjuela
Art Director
MonkeyDo
Wardrobe
Motuk
Sound Design
Sebastián Mejía
Postproduction
Felipe Lugo & Andrei Pikieris
Colorist
Mr. Wolf Studio
Talent
El Mindo, Sofía Castro, Ami Rodríguez, Sebastián Silva & Carlos Mora