Doritos | Pepsico / Commercial / 2018
Universitubers
Film 01
Open original video ↗Film 02
Open original video ↗More About This Project
Doritos – Universitubers
Doritos set out to create something bold and unexpected: the first-ever university for YouTubers . Under the campaign name “Universitubers” , the brand brought together some of Colombia’s most popular content creators to serve as mentors and judges in the search for the next big digital star.
This campaign wasn’t just about snacks — it was about empowering a new generation of creators , giving them a platform to chase their dreams with the same boldness Doritos stands for.
A fun, high-energy commercial and promo that invited people to enjoy Doritos while reaching for something bigger — because sometimes, your next big break starts with a bag of chips.
Credits
Directed by Diego Ante
- Client
- Doritos | Pepsico
- Creative Agency
- Sancho BBDO
- ProdCo
- Flare BBDO
- EP
- Daniela Cortés
- PM
- Otro Level Producciones
- DOP
- Cristhian Mendoza
- 1st AD
- Miguel Orjuela
- Art Director
- MonkeyDo
- Wardrobe
- Motuk
- Sound Design
- Sebastián Mejía
- Postproduction
- Felipe Lugo & Andrei Pikieris
- Colorist
- Mr. Wolf Studio
- Talent
- El Mindo, Sofía Castro, Ami Rodríguez, Sebastián Silva & Carlos Mora