DePrati / Commercial / 2023
Navidad 2023
More About This Project
DePrati – A Christmas Made in Ecuador
One of Ecuador’s most iconic retailers, DePrati , invited us to create their Christmas campaign , and they wanted something truly unique — a celebration that felt festive, familiar, and deeply Ecuadorian.
To bring this vision to life, we created a magical blend of live action and 2D animated characters , featuring charming, culturally inspired figures like a spectacled bear , an iguana , and a gingerbread man . These weren’t your typical holiday mascots — they were full of personality, warmth, and national identity.
The result was a joyful, family-focused campaign that invited viewers to rediscover the magic of Christmas through storytelling, imagination, and togetherness — all with a distinctly Ecuadorian heart.
Credits
Directed by Diego Ante
- Client
- De Prati
- Creative Agency
- Paradais DDB
- ProdCo
- Butaka Film
- EP
- Sandra Jiménez & Sebastián Alarcón
- PM
- Gaby Luzardo
- Locations & PA
- Kike Moreno
- DOP
- Simón Brauer
- 1st AD
- Davicho Miranda
- Art Director
- Felipe García
- Wardrobe
- Juli Pérez
- Gaffer
- Rambo Jimmy Pazmiño
- 1st AC
- Orlando Zamora
- Post
- Status Quo Media | Roberto Delgado
- Character Design
- Pixel Rush
- Character Animation
- Happy Motion (Iván Casal)
- Color
- Ana María Ormaza
- Music & Sound Design
- Estudios Machina