Advil | Haleon / Commercial / 2024
Ropancio
More About This Project
Advil Gripa Max – Meet Ropancio
To launch Advil’s new product, Gripa Max , the goal was clear: show that it’s made for strong colds and flus . But instead of following the usual formula for pharmaceutical ads, we had the chance to do something truly fun and unexpected.
We created Ropancio — a character buried in layers and layers of clothing, perfectly capturing that universal feeling of wanting to stay bundled up, hidden, and cozy when you’re sick. A literal walking pile of comfort.
What made this project especially exciting was that the client fully embraced the idea of personifying what it feels like to be sick . It gave us room to play, to connect with real insights in a playful way, and to bring something fresh to a category that rarely strays from the conventional.
And of course, once Advil Gripa Max kicks in, we delivered a satisfying visual gag — all those layers explode away , freeing the character underneath. A dynamic, expressive way to let the audience feel the relief that Advil Gripa Max brings, both physically and emotionally.
Credits
Directed by Diego Ante
- Client
- Advil | Haleon
- Creative Agency
- Publicis Groupe
- ProdCo
- PXP Studios
- EP
- Maria Fernanda Bernal & Andrés Cardenas
- PM
- Sinestesia Films & Mancha Producciones
- DOP
- Cristhian Mendoza
- 1st AD
- Luisa Reina
- Gaffer
- Julián Bohórquez
- Art Director
- Lorena Márquez
- Costume
- Luis Enrique Rodríguez
- Wardrobe
- Anny Ángel
- MUA
- Laura Velásquez
- Still Photography
- Álex Sánchex
- Post
- PXP Sutdios
- Colorist
- Andrés Castrillón
- Casting
- Hunter Models
- Talent
- Dru Dominguez, Natalia Gálvis, Alexander León