Postobón / Commercial / 2018
Optimismo
More About This Project
Postobón – Optimismo
With their campaign “Optimismo” , Postobón set out to remind us that even in the most difficult moments, there’s always a brighter side.
We explored how something as painful as a heartbreak can lead to growth, beauty, and unexpected new beginnings. Because life, in all its ups and downs, continues to surprise us — and optimism is what helps us move forward.
A heartfelt and uplifting campaign that reflects the spirit of a brand that always chooses to see the glass half full.
Credits
Directed by Diego Ante
- Client
- Postobón
- Creative Agency
- Sancho BBDO
- Production Company
- Flare BBDO
- EP
- Paula Patiño
- PM
- Yolanda Guzmán
- DOP
- Cristhian Mendoza
- Preditor
- Miguel Orjuela
- Colorist
- Mr. Wolf Studio