Margarita & DeTodito / Commercial / 2018

Recarga2

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Film 01

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Film 02

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Film 03

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More About This Project

PepsiCo – Recarga2

We had a blast creating three energetic and playful spots for PepsiCo to launch their new promo, “Recarga2” . The concept? Even the unluckiest person wins.

With Recarga2 , every single pack came with a guaranteed prize — from extra mobile data to free products from Subway . It was all about turning everyday moments into small wins, and making sure no one walks away empty-handed. A fun, feel-good campaign where luck isn’t needed — just your favorite snack.

Credits

Directed by Diego Ante

Client
PepsiCo
Creative Agency
Sancho BBDO
ProdCo
Flare BBDO
EP
Claudia Tafur
PM
Senti2 Comerciales
DOP
Carlos Andrés (Tano)
1st AD
Daniel Jiménez
Art Director
Rafael Ortíz
Editor
Adrián Bravo
Animators
Óscar Rodríguez & Felipe Lugo
Colorist
Mr. Wolf Studio