Dairy Queen / Commercial / 2024

Mmmmagia

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Film 01

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Film 03

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More About This Project

Dairy Queen – Mmmmmagia

I had the incredible opportunity to travel to Mexico to direct this magical campaign for Dairy Queen , titled “Mmmmmagia” . The concept was simple and delicious: Dairy Queen’s iconic products don’t just taste amazing — they have the power to make the world around you feel more magical.

From the Blizzard to the classic ice cream cone and ice cream cake , we created three playful spots that show how each treat can instantly elevate an ordinary moment. With just one bite, you’re no longer stuck in the everyday — you’re transported from the city to the beach, or swept away to the excitement of an amusement park.

A campaign full of flavor, fantasy, and that unmistakable “Mmmmmagia” .

Credits

Directed by Diego Ante

Client
Dairy Queen Mexico
Creative Agency
República Urbana
ProdCo
Unlimited Films
EP
Jorge González
P
Vastian Mora
Account Executive
Alex González
PM
Anggie Suárez
PA
Karina Murguía, Alexis Valdés & Ómar Valdéz
DOP
Gerry Guerra
1st AD
Juls Bobadilla
2nd AD
Mucel
Art Director
Mariana Santana
Wardrobe
Lilia Hernández
Wardrobe Coordinator
Romi
Wardrobe Assistant
Ale Hernández
Product
Gianna D’Angelo
Makeup
Sonia Gómez (Chona)
Gaffer
Aldo Márquez
1st AC
Annis Duhart
Edit & Color
Sísifo
VFX Supervisor
Mr. Wolf Studio
VFX
Invisible Work
Music & Sound
Sealtiel
Talent
Sofía Cervantes, María López, André Pay, Aria Gómez, Samuel Rincón, Camila Velásquez, Leo Manjarrez, André, Cristian, Elida Silva & Omar Pacheco