Nequi / Commercial / 2025
Hijo Favorito
More About This Project
Nequi – Mother’s Day Favorite Son Campaign
For Mother’s Day, Nequi launched a heartfelt and humorous campaign around Remesas (remittances), inviting sons and daughters living abroad to send money home through the app — with the chance to win special prizes for their moms.
We had a lot of fun with this project, playfully challenging the age-old question: “Does mom actually have a favorite child?” A lighthearted take on family dynamics, and the little things that make moms smile — powered by tech, humor, and a whole lot of love.
Credits
Directed by Diego Ante
- Client
- Nequi
- Creative Agency
- Creamos Agencia
- EP
- Jose Vicente Altamar
- PM
- Un Par de Gatos
- DOP
- Santiago Jaimes
- 1st AD
- Daniel Cedeño
- Art Director
- César Maya
- Wardrobe
- Lipe
- Makeup
- Clara González
- Gaffer
- Andrés Saavedra
- Color
- Sísifo
- VFX
- Mr. Wolf Studio
- Music & Sound
- GiraffAudio