The Story

Coca-Cola's 2023 Christmas campaign. We do need more Santas in the world.

It was a fantastic remake done for Coca-Cola Ecuador based on the original film directed by Traktor. I had the opportunity to direct the commercial for Ecuador with Latin-American talent.

Watch the full Making Of at the bottom of the page!

The Team

  • Client: Coca-Cola Ecuador
  • Creative Agency: Ogilvy Ecuador

  • ProdCo: Ramona Films
  • Director: Diego Ante EP: Osvaldo Báez & Tefy Vasco
  • UPM: Dani Caicedo PA: David Yanez

  • DOP: Antón Fresco
  • 1st AD: Leo Bastidas
  • Art Director: Dani Beneras
  • Wig & Facial Hair Artist: David Ezequiel
  • MUA Santa: Jorge Siller
  • MUA: Kamila Vallejo
  • Costume Designer: Lila
  • Product: Juan Cacuango

  • Gaffer: Nicolai Soria
  • 1st AC: Analía Torres
  • 2AC: Ronny Ruíz

  • Edit: Bernardo Gortaire
  • Post: Glou Digital Art

  • Foreign Casting: Casting Club
  • Local Casting: Portafolio Agency
  • Talent: Sergio Rosenthal

  • Rental House: Wylgar Ecuador
  • Catering: 11 11 Catering

Making Of